It is being the golden age of ecommerce. According to Statista, worldwide online sales reached $ 3.53 trillion in 2019 and were expected to continue growing rapidly. In addition, the closure of physical stores during the coronavirus crisis has accelerated the adoption of online shopping among consumers.
It is time, therefore, to give your ecommerce a boost so that it is more profitable than ever. You do not know how? Here are 20 proven marketing strategies to increase your ecommerce sales .
20 marketing strategies to generate more sales in your ecommerce
1) Define your sales cycle
Not all ecommerce are the same, nor do the same strategies serve them. In some cases the decision process is long, while in others users buy impulsively.
In order to adapt your marketing strategies , you have to know the customer’s journey step by step, from the first time they come into contact with the brand until the online purchase is completed. So do your homework!
2) Optimize product descriptions
The descriptions of products are very important for generating sales, as they play a dual role:
- On the one hand, they improve the SEO positioning of the Shopify store and the products if you enter the right keywords. This can help you stand out from the competition and generate qualified traffic.
- On the other hand, they help the customer solve their doubtsabout the product, which increases conversions and reduces the probability of returns.
3) Improve your photos
It is clear that when buying, the products enter us through the eyes . Although descriptions are very important, in the end we marketers know that images “sell” and that attractive photos make a big difference in conversion rates.
So if you have this sloppy aspect of your ecommerce, it’s time to catch up! Include well-lit photos of the product, without distractions and from different angles. And if you really want your online store to stand out, you can try 360 product photos : with a little skill, you can even make them yourself with your mobile.
4) Make videos
The product videos are a fantastic resource to solve the frequent user queries and increase their confidence in what they are buying. Go ahead and include unboxing video presentations and tutorials on how to use your best-selling products.
5) Optimize the payment page
The payment page is a “drain” through which many conversions can escape if we have not done it right. After you’ve earned the trust of potential customers, don’t screw it up at the last minute with a sloppy checkout page! Here are some tips to perfect it:
- Try to limit the payment process to a single page.
- It clearly shows the costs and delivery times.
- Indicate which payment methods you accept from the beginning and try to make them as varied and inclusive as possible.
6) Use Google Shopping Ads
The Google Shopping Ads are an advertising format specially optimized for sales generated in ecommerce . When a user searches for a product, they are shown suggestions for related products, including the price. And when they click, they are taken directly to the seller’s store to complete the process. Use them in your marketing strategies to maximize conversions.
7) Advertise on social media
The Social Ads may also have much pull as a marketing strategy for ecommerce . One of its strengths is that social media ad platforms offer a ton of targeting options , allowing you to target exactly your buyer persona for Wikipedia Page Creation Services . You can even create an audience similar to your current clients.
To know exactly which social network to advertise on, you must first thoroughly research your potential audience to find out what their favorites are.
Facebook Ads offers you, for example, the option to upload your catalog and carry out specific campaigns with it, thanks to the objective of advertising campaigns called “Product Sales” or “Product Sales”.
Did you know that 98% of users do not convert on their first visit to a website? If you want to capture these potential customers, you will have to contact them several times before the final conversion.
The retargeting or remarketing is to target ads to users who have visited or you have performed an action on your website before. In this way, you can tailor the message to where they are in the process.
9) Include customer testimonials and trust stamps
If you are thinking of giving your ecommerce a look, there is a fairly simple change to implement that can have a surprising effect to generate sales: include testimonials and trust stamps.
On the one hand, testimonials are a form of social proof that makes the potential customer feel identified and trust the brand. And on the other hand, the trust stamps are an extra sign of authority that can also help the user to take the step of buying.
10) Take advantage of wish lists
Wish lists are a resource that you should never waste, as the potential customer is telling you first-hand which products they are most interested in. To help turn these wishes into actual sales, you can send them personalized discounts, let them know when they’re on sale, or suggest related products.
11) Optimize your website for voice searches
The use of voice assistants is a growing trend and they are going to have more weight in web traffic. But the point is that voice searches follow quite different patterns than text searches , so your site may not be well optimized for them. In particular, you want to pay attention to long-tail searches .
12) Automate your email marketing
The email marketing is one of the marketing strategies more ROI and the main channel to communicate with customers in your ecommerce, from the initial high until confirmation of an order.
To optimize this entire process, it is necessary to have a marketing automation solution in which you can create different personalized communication flows, for example, a series of welcome emails, order tracking or reminders of products that are frequently purchased .
13) Recover abandoned carts
Abandoned carts are one of the most frequent problems in ecommerce, since they represent a large percentage of lost sales. To solve it, implement an automatic recovery strategy , for example, an email offering free shipping on the order that has been left halfway.
14) Make your website 100% responsive
The phones account for the majority of web traffic and a significant percentage of sales in e – commerce, so there is no excuse for your site is not fully optimized for them. A very versatile solution is the responsive design , which guarantees that your page will look good from all types of devices and screens.
15) Take care of loading times
Websites that take time to load are a source of frustration for users and lost sales for ecommerce owners, as they generate a high bounce rate . Getting an optimized loading time should be a priority for online stores.
16) Personalize your communications
Personalized emails are nothing new, but the fact is that they work. Including the recipient’s name and addressing him or her using the correct gender is always a detail, but you can go much further. Take into account all the information that you collect about their preferences and their behavior and design a tailor-made experience at each step.
17) do content marketing
A blog is the ideal complement to an ecommerce, since it allows you to attract visitors potentially interested in your products, position yourself as an expert in the sector and improve your SEO . In addition, you can also take advantage of the posts to answer frequent questions from users and thus save customer service time. All are advantages!
18) Publish gift guides
One type of content that works very well in ecommerce are gift idea guides. It is quite common to see them on dates like Christmas or Valentine’s Day, but if you adapt them to user profiles and broader occasions, you can take advantage of them all year round. For example, you can create gift guides for weddings, for tech junkies, for people who just moved, etc.
19) Take advantage of out of stock products to sell
If a user goes to look for a product in your ecommerce and discovers that there are no stocks, don’t let them leave empty-handed! At the very least, you should offer to notify them when the product is replenished (and collect their data in the process). But if you want to make the most of the opportunity, take the opportunity to show suggestions for products similar to the one out of stock : maybe one of them will also suit you.
20) Launch coupon campaigns
Coupons are one of those “life long” strategies that pay off over and over again. In ecommerce, coupons take the form of discount codes . A good idea to take advantage of them is to create a special code to get a discount on the first purchase.