The growth of your business and website go together. If you are looking to get more customers, you will need to generate traffic and have more views, impressions, and clicks on your site.
But how can you possibly beat those gigantic companies at their game and even rank higher?
While following their advice to rank is a great idea, it may not do much for you, especially if you don’t know much about SEO. But to help you achieve the goal, the following are some of the strategies which you are probably not implementing:
- Have a List of the Right Keywords
Keyword research is among the first steps of any reliable SEO strategy. There are many ways to get keywords that your target audience searches for.
But Google suggests that you start with typing a keyword in Google’s search to populate a long list of options or suggestions.
Usually, these make perfect keywords for search engine optimization since they come directly from Google. Focus on creating a list of long-tail keywords as they are less competitive compared to short-tail keywords.
Although long tails have a low search volume level, they are easier to rank. You can check the competition level and search volume for those keywords by using SERP tracking tools, such as Semrush or Ubersuggest.
- Use Terms in Your Site Page URLs
Don’t overlook the URL of your page since they’re helpful when it comes to SEO campaigns. For instance, if your page focuses on solar financing products, the page’s URL must be something like ‘products/solar financing.’
Concentrate on the most searched and common keywords. If you are choosing between ‘solar leasing’ and ‘solar financing,’ choose one with a higher search ranking.
There are several ways you may use to check search rankings. Among the most common is using Google AdWords Keyword Planner. Just enter keywords to know about their popularity in terms of competition level and search volume.
- Consider Yelp
Basically, Yelp is a popular online directory used to look for local businesses ranging from electricians, plumbers, doctors, and dentists to cafes, bars, and restaurants.
After Google, you can say that Yelp is the second best platform for people looking for services locally. So if you own a local business, you will have to be on Yelp.
That is because it may improve the SEO page. So that means there is an SEO impact on Yelp listings since many customers trust reviews on the site.
Plus, when people share Yelp listings on platforms like social media, it will help a lot in improving your SEO campaigns. If many people share the listing on social media, you will have a higher chance of ranking on Google or other search engines.
- Work on the Link Building
After you publish written content, one of the common practices is to contact other people publishing the same pieces and ask them to link their content to your website’s pages.
This is achieved in various ways, either by hiring a digital marketing agency to handle everything on your behalf or by having the best in-house team look for relevant content online, find helpful information, and send proposals.
Although these practices might be costly and time-consuming, having your website linked to different pages will improve your ranking and generate traffic and, of course, a sense of authority on given subjects.
- Use Search Terms in Headers
Placing search terms in headers means that you will signal to Google or other search engines that all your content meets the demands of your target audience.
Just as the table of contents gives readers context, search terms put in headers will achieve the same purpose for every search engine bot.
- Improve the E.A.T
This stands for expertise, authoritativeness, and trustworthiness. It serves as a rater guideline for Google, which ranks YMRL articles based on trust, website authority, and writer’s knowledge.
Google only wants to serve every content that will not disrupt users’ experience, which is also the main objective of E.A.T.
- Outline the Keyword Map
After you come up with a list of keywords, make sure you map the pages you’re planning to optimize those keywords. This strategy helps to set up an on-page optimization schedule you can use for months.
In most cases, when a page is ranking well for keywords, you might want to continue associating them with the same page.
Every page must be optimized for various primary keywords to ensure you don’t compete with yourself. In case there’re relevant keywords, which are not on the page, you may consider creating new pages to target those terms.
Closing Remarks!
Fortunately, search engines like Google normally announce when and what they are going to do. Plus, they provide tricks and tips on how to get prepared for those changes.
But it is advisable to sign up for those newsletters to get updates and constantly read blog posts from reliable sources to stay afloat as you work on your SEO skills.
