Table of Contents
Cardboard countertop displays are the most effective way to boost impulse purchases. They are more attractive than traditional packaging and grasp customers’ attention, especially when they are waiting in a line near the counter. The packaging manufacturers have designed these countertop display very creatively. In this modern age, people are busier than ever. They always pick the products that are displayed more attractively and conveniently. These cardboard boxes enhance the visibility and sales of your product breaking all your success records. You will find these multidimensional displays in various shapes, sizes, styles, and colors in grocery stores, drug stores, and various retail outlets. Whether shoppers realize it or not, they are always attracted to such display packaging. However, the one designed creatively and professionally can arouse their interest more. Here are some of the tips that may help you out in improving the outlook of your cardboard counter displays:
Make your Display Boxes a Piece of Art:
As the primary purpose of display packaging is to stimulate impulse purchases, it should be designed to grab the customers’ attention at sight. Especially for the products that are getting low sales, the businesses should never miss this opportunity. Design the counter displays attractively and innovatively to make it hard for the customers to leave the store without checking your products. For this, your display box should be a real piece of art. It should make a style statement on checkout points, making it hard for the customers to overlook your products.
A good display does not only mean that the packaging material should be of high-quality rather, but its design should also speak of its identity. Sometimes a simple design can work well enough, while sometimes, you have to be bold and vibrant. It all depends upon your creativity and the way you create a combination of different design elements. Whatever you choose, make sure that it goes parallel with your brand. A packaging that is a piece of art does not only attracts the customer’s attention and also enhances the appeal of the product.
Add Something About Your Brand:
Instead of traditionally designed cheap cardboard boxes, use a countertop display to tell something interesting about your brand. You may use it creatively to show off your brand’s personality or an inspiring story of success. Play with different design elements to increase its appeal of your packaging. Highlight it with the brand’s name and logo to make your products more memorable for the customers. A well-designed logo is a practical idea that serves as a great inspiration for brands.
Keep Modifying your Display Packaging:
An important thing to consider is that your countertop display’s packaging design should not remain the same all year. Give your boxes a new, creative look by incorporating different seasonal variations into your design. There are various festive occasions in a year that provide you an excellent inspiration to modify your display packaging according to the festivity. Whether it’s a Christmas, New Year, or a Halloween Season, create a design that matches the holiday theme. It is a perfect way to stimulate purchase behavior among buyers. If you are thinking of cost or from where to buy cardboard display boxes, several packaging manufacturers are serving the market for years. They provide you with a customized solution at affordable rates. Contact any well-reputed manufacturers, tell them about your required customizations, and keep modifying your display packaging over time.
Add Some Inspiring Messages to Convey:
Adding an inspiring message on your display boxes’ top head is a compelling idea to attract a heap of customers. It helps in spreading positive vibes to the customers when they are tired after doing shopping. A little, cute message will put a big smile on your customers’ faces and make you earn an appreciation. If you do not want to print the messages on your packaging boxes, go for some handwritten notes with different greetings. It attracts new customers encourages them to make repetitive purchases.
Ask Customers for Social Shares:
Social media has become a crucial part of retail packaging. This encourages the customers to share your products’ images and their packaging on their social media networks. You can ask the customers by printing social media address and provide your brand hashtag to make it a trend. It enables the customers to connect with your brand on social media and ultimately help you reach more audience and generate more followers of your brand.
Never Forget About Sustainability:
Sustainable packaging is getting more critical in the retail industry. Whether you buy cardboard boxes, shipping cartons, cardboard sleeve packaging, or countertop displays, customers want it to be eco-friendly. To create a better brand image, use green packaging material. Try to produce minimal waste during the production process. Design your packages in a way that they leave zero carbon footprints on the environment. When it comes to displaying boxes, cardboard is an ideal packaging material. It is durable, increases your display packaging’s life, and positively impacts customers that your brand cares for the environment.
Create a Counter Display Matches the Product:
Do not just pick up an old, shelf-ready box with your graphics printed on it. Try to be innovative with its packaging design. Ask yourself that what these cardboard countertop displays are selling and to whom? Although there is nothing wrong with a traditional rectangular cardboard display, being creative with the design makes you attract a large audience. For example, a young lady looking at the jewelry pieces is more likely to purchase a necklace or a bracelet when it has been attractively displayed in a countertop spinner.
Similarly, designing your display boxes similar to the product is an effective tactic to attract more customers. Let’s us take the example of this display packaging for Oreo biscuits. The designers have worked very creatively to create this round-shaped display similar to an Oreo biscuit similar in shape and color. Such a type of packaging that matches the product is perfect to increase your sales.