Creating content is one thing, but ensuring that there is a good deal of interaction is something else. There are many factors that need to be looked into when it comes to this specific aspect. Before delving into the rest of this article, it would be prudent to read 6 Awesome Tips to Encourage Reader Interaction of a Blog.
The first step to reaching higher engagement, as simple as it may seem, is getting to know your audience and understanding what is relevant to those you want to attract. One of the primary factors that seriously need to be considered is SEO writing or search engine optimization writing. When it comes to content creation, you need to ensure that you wrote for the right audience. This is a very important aspect overall.
Great content writing is great, but ensure you are writing for an audience that is actually looking for something. Search intent is a great term and it’s something that works in collusion with Google. In order to see what to write, type in on the Google search bar a topic that your area looking for. For example, if you’re searching for the word Chocolate you will come across terms like Chocolate cake, Chocolate chip cookie, Chocolate cake designs, etc.
This should give you a good indication of what you want to write about with the term Chocolate. At this juncture, you need to structure your blog post and think of a great title. Maybe something like this — The Intricate Secrets of Chocolate. This type of title posting will create a sense of curiosity within the reader.
Now it’s a matter of creating some meat in your blog. The ideal way to do this is to use video and other multimedia options like GIFs to offer an excellent visualization of the post. Visual is in and using video in your posts can help interactions and also engagement, too.
Writing a blog post means that you are offering a part of you to the world. And what this means is that people or readers will want to weigh in on what you have written. The ideal way to do this is to have embedded comments so that you can build a community, have social proof, credibility, and a sense of authority. The important part is encouraging the user to leave their opinion on what they thought about your content or how their experience was on your website.
User interaction represents all actions that visitors perform with the interface of your pages. They click on a specific piece of content, fill out a form, or even make a comment in a blog post. The more interactions, the more efficient your strategy is, indicating that the user has found something relevant.
Moreover, interactions in your blog are sure to improve drastically based on the design you have. The more immersive it is worth a great user experience, you are sure to have a lower bounce rate. Having a low bounce rate is what is desirous. This is something that needs to be considered and looked into.