How to Create a Digital Presence for Your Business
Now more than ever, businesses are looking to take their products and services online and generate a robust digital presence for their brand. Unfortunately, as many brick and mortar stores have had to close due to Covid-19 restrictions, it has required many businesses to set up online stores to continue trading.
Some companies may have thought about going digital for a while, or at least wanted to open another channel for their customers. Adopting a digital presence builds brand exposure, attracts new customers, and can increase the number of sales. In this post, we look at how you can create a digital presence for your business during these times of uncertainty.
Set Up a Website
Setting up an online store or website should be the first step you take when implementing a digital presence. Some companies will need an eCommerce store to continue with online transactions, whilst others may require a non-transactional website purely for enquiries or advertising purposes. Regardless of which website you need, it’s important that you select an attractive design that is easy for the user to navigate.
Setting up an online store or website isn’t a small task, and it may be worth hiring a company that specialises in web development to do the heavy lifting for you, especially if you have no expertise in this area. Investing in a good quality site will make for fewer problems further down the line and should ensure a seamless transaction for your customers. If your website takes a while to load or doesn’t offer your usual level of service, people will look elsewhere for their goods and services. You may be new to the digital world, but customer service remains the same, and so spending a large amount of money on a website will be worthwhile when it comes to keeping your customers happy.
Run Efficient Marketing Campaigns
Most businesses know how important it is to market the products and services that you offer. Without any advertising, people may not know that your store even exists, and this is the same for creating an online presence too. Using social media platforms is a fantastic way to enhance a strong digital presence. Many social strategies have the same principles as traditional marketing methods; it’s just slightly more advanced with technology trends and social algorithms.
Again, employing a company that specialises in social media management might not be such a bad idea, as this type of marketing can lead to significant exposure for your business, boosting not just your online presence but your sales too. We live in a world where people are continually trying to capture ‘the moment’, customers want the full experience when it comes to parting with their money without having purchased the product or service. Suppose you can utilise clever social media tactics and ad campaigns to showcase videos of people using and experiencing products and services. In that case, people will be more inclined to buy it.
Spread the Word
Lastly, try something new and think outside of the box. As well as designing a website and running effective marketing campaigns, how else could you spread the word about your business? Again, traditional word of mouth can be used; you just need to think of innovative ways to take it into the digital world. Podcasts are a significant step in the right direction to get people talking about your business.
More and more people are listening to audiobooks and podcasts on their commute to work, whilst at the office and in their spare time, giving you the perfect opportunity to promote your goods and services. All types of businesses across multiple sectors are using this tool to help spread the word, including property investment company RWinvest. They have recently set up their own podcast that includes short episodes of conversations between property experts covering an array of topics for their listeners. Remember to provide your audience with valuable information and not just a hard sell. You’ll want your listeners to tune in frequently and help spread the word too.