Today, there are over 32.5 million small businesses in the United States. About 82% of businesses fail because of cash flow problems.
If you’re a small business, you must increase brand awareness to make a profit and stand out. But you might wonder how to do this exactly since there are various ideas to try.
While this might feel overwhelming, it doesn’t have to be. Read this guide on how to increase brand awareness today.
1. Branded Videos
When growing a brand, consider video production. There are companies that specialize in helping you increase brand awareness.
Include branded content in your videos and share them across multiple platforms. Share them on TikTok, Instagram, Facebook, and in blog posts. If someone likes the video, they’re more likely to share it with friends and family.
2. Guest Posts
Guest blogging is another popular option. Find a website within your niche that’ll allow you to guest post.
Check out their rules for guest posts to ensure that it’s right for you. If they don’t have information on their site, reach out and see if they’d be open to you guest posting for them. You could then include a link back to your profile within the post.
3. Use Influencers
Use influencers since they already have a large network. Their followers trust what they say and will check out the products they recommend. Since large influencers cost a lot, you might want to consider micro-influencers. They tend to produce more relatable content too.
4. Sponsor Events
Consider sponsoring events at fairs, concerts, festivals, etc. This is a way to reach thousands, if not millions, in your target audience.
Be consistent and keep showing up at events. Attendees are more likely to notice you. Think about what events would make sense with your brand. Consider your target audience and the personality of your business.
5. Use SEO
SEO is short for search engine optimization. This is how your target audience will find you through Google.
Use a keyword tool or think about the terms that your target audience would place into Google. Avoid keyword stuffing; that’s where you put too many keywords together. Instead, place them in your content where they make sense.
Use keywords with low competition and high searches. It takes a while, but it’ll give you long-term results.
Use keywords in your ads as well. Long-tail keywords (black and white kittens for sale instead of kittens for sale) tend to be lower competition.
Check out competitors to see what they’re doing. Try to stand out by seeing what you can offer that they don’t.
Tips to Increase Brand Awareness
After exploring this guide on how to increase brand awareness, you should have a better idea of what to expect. Take your time researching ideas and consider reaching out to a branding professional.
Would you like to read more informative and educational content for businesses? Then, be sure to check out our other articles today!