Search engine optimization (SEO) is one of the most trending marketing trends today. 2020 can be said to be a difficult year, challenging for SEOs because of the big changes of Google. That is why SEO professionals need to constantly update new SEO tactics and trends in order not to be “left behind”.
So what are the SEO trends in 2020? Which tactics should SEOs maintain and upgrade to continue to be highly effective in 2021?
In the article below, experts have researched and gathered 10 new SEO trends that determine the success of your SEO strategy and implementation in the coming year.
Merge the SERPs
One of the most important SEO trends in 2020 is to consolidate SERPs (Search Engine Results Pages). This means, SEOs need to update or delete “useless” websites that have no traffic and spend time optimizing the rest of the pages for the most organic growth possible.
In order to optimize the SERPs, it is important to focus on Featured Snippets. This is the “box” of information on the displayed results, including title, description, and post. Most of the clicks were focused on Featured Snippets snippets featured.
Keyword research
Another SEO trend to keep in mind is finding and applying the right keywords. Google has grown over the past few years and has become one of the top search engines favored by users.
The relevance of the keywords may have changed; however, the keyword research model is the same. Proper keyword research needs to be done before publishing any type of content. This important activity should not be “taken lightly” because if implemented properly, it will help optimize your website effectively.
Search by voice
It is expected that more than a billion mobile devices will have voice assistants installed by the end of 2020, and more than 50% of searches can be done via voice.
This makes voice search one of the key SEO trends over the past year. According to a study with younger generations, more than 55% of teenagers are using voice search. In any discussion of Google’s SEO trends, many experts also claim that voice search is an indispensable tool for website optimization. However, if you want to rank fastest, SEOers should use long tail keywords, as most voice searches are in the form of a question or an affirmation.
Search for videos
Similar to voice search, video search is becoming more and more popular. Studies show that the vast majority of people prefer to watch online video over television. The number of videos on the internet is increasing exponentially and opening a new era for Youtube.
Most of the internet users today, especially the young generation, prefer to get data and information through online videos for learning and entertainment. This means businesses need to incorporate online video into their SEO strategy. A high-quality video can easily appeal to a large audience if it is compelling enough.
To reach more people with video, SEOs need to optimize them according to user search by optimizing keywords in the title line as well as the video description.
Search Intent
Search Intent (intent, search purpose) is the ultimate goal of a searcher, to find answers to questions and queries based on search engines.
Search intent has become a major factor in determining a website’s SEO ranking. Over the past few years, search engines have become more aware of a user’s search intent. Search engines, especially Google, rank webpages higher if they match a search term and are relevant to search intent based on user query.
In order to optimize your website for search purposes, SEOs need to analyze SERPs in detail. You can also hire a digital agency to help you optimize your website for user search intent.
Structured Data
Most search engines do not understand exactly what a website is and what it wants to convey. Search engines have only one thing to do: find specific terms to match them to a user’s search query.
Therefore, structured data will be the element that helps search engines better understand the content of a website, helping it be presented better in search results. FAQs Rich Snippets are important examples of structured data and are of greater importance in today’s SEO world.
Branding
According to a recent survey, fewer and fewer people click on the top search results. Over 40% of the results are ignored and this is a waste.
The study also explains that, most people tend to click on a link of a famous, well-known brand or business.
Therefore, branding and brand awareness has become an essential aspect of SEO that cannot be ignored.
User experience (UX)
By 2020, the user experience on a website has become one of the most relevant factors in SEO optimization.
Creating a user experience brings many benefits: When users of a website, product or service have a seamless experience, a good impression, they tend to promote it, recommend it to others. This inadvertently leads to a positive SEO boost to the website. Customers also tend to recommend the business to friends and family if they are satisfied with the product or service, thereby increasing sales and reputation for the brand.
Optimizing the Knowledge graph
Knowledge Graph is roughly translated as intellectual map. This is an intelligent model that digs into the information storehouse of Entity and Google. In other words, rather than actually translating each watchword and inquiry, Google will get it what individuals are looking for.
On the internet, crawling is paramount, and this is a ranking factor on search engines. The top search results are mostly replaced with the results most relevant to the query and needed by the user.
This is an SEO trend that is expected to remain active throughout 2020 and for many years to come. SEOs need to focus on generating useful information in their content if they want to show up high in the SERPs.
Mobile UX (Mobile Experience)
Studies show that 5 out of 4 users perform a local search on different search engines with the help of a mobile device.
Mobile websites are a growing trend in today’s market and are expected to grow even more in the coming years. In fact, Google’s algorithm will switch to mobile-first indexing by March 2021. When this update goes into effect, sites without a mobile version will completely disappear from the link. search results.
Today, more people are looking for information from their smartphone than from their laptop or computer, and a responsive mobile website is an effective way to reach interested audiences. product or service of the business. Therefore, SEOs need to ensure that the mobile website interface is easy to read and can capture the most attention of your visitors.
