Large organizations don’t get enough credit for the unique challenges they face. They have all the capital they need for mass marketing, the latest tech, and the best talent. However, search engine optimization (SEO) has given smaller companies a leg up in their digital marketing.
In the movie “The Edge,” Anthony Hopkins’ character, a wealthy businessman, tells Alec Baldwin’s character to “never feel sorry for a man who owns a plane,” while on said plane. When it comes to SEO, this is the attitude large enterprise companies must carry. You have the capital, so use it to out-SEO smaller companies. In this article, we’ll break down the importance of enterprise SEO and why your large company needs it.
What is enterprise SEO?
Enterprise SEO differs from the SEO services small businesses use in several ways. Enterprise SEO encompasses tools and strategies that aim to achieve the best results for companies with massive enterprise websites and hundreds (or even thousands) of landing pages. Enterprise search engine optimization employs an SEO strategy that helps larger corporations continue to rank high with Google’s search engine algorithm.
Enterprise SEO services cover a broad range of enterprise-level solutions, from tools to best practices, that help big brands capitalize on and maximize their online presence and visibility. The process starts with an enterprise SEO audit to determine the best strategy for optimizing your enterprise site.
How can enterprise SEO help large organizations?
Most large organizations don’t have an in-house SEO team to manage their technical SEO or content strategy. The larger the company, the more content and number of pages on their enterprise site. An enterprise SEO company can run an audit on your entire enterprise website to see how keyword placement and other best practices can help your site’s page optimization.
Even if you have an in-house SEO team, outsourcing is a great way to supplement your enterprise SEO team. Indeed, outsourcing some of your SEO needs could help your SEO team be more productive by enabling them to focus on projects more central to company success. Furthermore, you can tap an enterprise SEO agency for consultation on building your own enterprise SEO strategy.
What are some enterprise SEO services and best practices?
As we mentioned before, there are many differences between an enterprise SEO strategy and an SEO strategy for smaller companies. Small businesses focus their SEO on increasing their online presence, visibility, and, ultimately, their organic traffic and search engine ranking. This is all great for them, but every gain they make in the search engine result pages chips away at your placement at the top.
Some enterprise SEO strategies include improving keyword selection and placement; writing case studies, white papers, and press releases; and site mapping. These services focus more on improving the user experience on your enterprise site than climbing search engine rankings.
Why does your large company need enterprise SEO?
So, the question is, why does your large company need enterprise SEO solutions? Because the SEO strategies that work for smaller companies could be your undoing. Small businesses are investing heavily in SEO services because they understand search engine optimization’s power to shift their fortunes and yours.
A comprehensive enterprise SEO strategy is paramount to large enterprises. Their needs differ from small businesses, and applying a small business SEO strategy to your large company’s digital marketing and web design is a recipe for disaster.
Do your due diligence to find an enterprise SEO agency that understands the unique challenges and specific needs of large organizations. Don’t take your online presence for granted. Smaller companies are chomping at the bits to claim your spot on the search engine result pages, and no one feels sorry for Goliath when he gets beaten by David. So, remain Goliath and maintain your top spot in search results with enterprise SEO solutions.
