There is one major thumb rule available when it comes to vinyl graphic business. The retail pricing of such items need to be depending on the present cost of materials. Along with that, there will be around 30% extra as the markup value. It might work well for the aluminum sign blanks. However, if you are making plans to use that formula for banners, then you are likely to cheat yourself and devalue the same item.
Just like with the rules, there might be some exceptions as well. Even the pricing associated with the local market will have one effect at where you plan to set yours. The value of any installed banner might not get determined by the cost it takes for making, but mostly with the worth of it to the customer. The same can be stated for fleet graphics, magnetic signs and some of the vinyl custom banners in here.
Now for the pricing:
In case you are looking for banners with spot color based vinyl graphics, a major thumb rule will be “sign pricing guide.” As per the important industrial standard, the base price for around 24” wide banner needs to be around $12 per linear foot. Therefore, a 2’ x 6’ blank banner will cost around $75.
- For the amount you are willing to pay for the banner, you need to have a fair price to it.
- Remember, in the end, it is all about the thousands of dollars’ worth of services that your business will receive from that $14 banner!
- Proper and professional signs will always enhance the image of customers and it is worth the current market value as well.
For the digitally printed ones out there:
If you are here working on the digitally printed banner, the market standard will be around $8 per square foot. There are times when the companies might get tempted to charge less as they don’t need to cut and weed various vinyl colors. But, the fact that it took very little time to produce banner has no bearing on its current value to the said business customer.
It is true to state that one well-designed and fully colored banner will have higher value because of its graphical impact to drive retail traffic. It can help in enhancing awareness for customers too. The fact that it might add full colored graphic means you get to design it for reinforcing other ad campaigns of customers. Some of those options are TV, outdoor ads and web. So, it helps to increase the potential return on investment on all of the dollars invested for marketing.
Catch up with professionals:
If you think you want the best banner for growing or expanding your business deal, you need to head towards experts for the same. They are ready to showcase some valuable deals as per your choice. Want out for the best team over here with quality response from first till last!