Instagram Live, is arguably the most interesting innovation that Instagram has brought to its users. It has so much impact, that even your Insta dp has an impact on your presence! Instagram Live, is an incredible way to have interactions with your followers, to share the moments with them, or even for business and marketing purposes. With the ‘Live’ option, you can benefit in many ways.
Instagram Live, it’s an excellent tool for building engagement, connecting directly with your followers in real-time, and sharing with them a little part of your day! On Instagram Live, your followers can leave comments on your Live Streaming, but they also can send you a request to join with you Live and sharing that streaming together. You can see who is watching you, who is commenting, and who wants to join you on your Instagram Live.
If you ready for your first Instagram Live, but you don’t know how to do it, then we will show you the steps you need to follow
It’s actually incredibly easy to go Live on Instagram, in fact, it’s probably the easiest procedure on Instagram.
This is how you go Live on Instagram.
- Open your Instagram app
- Tap the camera icon on the top left corner.
- Swipe until you arrive at the ‘Live’ or you can just directly hit ‘Live’
- Tap on ‘Go Live’
That’s it. That’s all you have to do. Now, you’re Live on Instagram.
Why you should go live on Instagram?
Going live could be a bit daunting since there are no retakes on any social media platforms. You should know that being live in front of an audience, you can’t edit your footage. But don’t hold yourself because of it, because Instagram Live is an incredible way to make connections with your followers and your audience! Viewers are able to ask you questions if they want to know what are you doing, or if they want to know more about you! Instagram Live tool, help you build your existing relationships and creating a new one.
So, don’t be afraid to put yourself out there. Go Live, interact with people, connect with them, speak with them, laugh with them, be transparent and authentic with them, give others the opportunity to get to know you.
Instagram is all about building and creating relationships! And there is no better way to strengthen the connection with your actual followers and to gain new followers than live streaming.
Why you should use Instagram Live for your Business
Instagram live, except is a great way to connect with your followers and your audience, is also an extraordinary and extremely important tool to continuously promote and advertise your business, whatever that business might be!
As we mentioned above, Instagram Live, allows your audience and your followers to ask you questions through their comments in real-time, which can be an incredible way to increase engagement and build relationships with your audience and potential customers.
This way you show people who you are, what you’re business is about, why they should trust you, and why they should purchase your brand or products! Instagram Live can be an incredible tool to get insights and feedback directly from people who do business with you!
Here are some tips and examples why you should use Instagram Live for Bussines
- It gets a brilliant visibility
- Your Followers Gets Notification of a Live Stream
- You can host Q&A sessions
- Promote your stream
- Use it for a product or brand launch
- Instagram Live can also help boost your discoverability on Instagram
- Post Live Videos From a Brand Event
- You can add others to your live video as guests
- An interesting feature is the ability to pin comments that you like to the top
However, you should know that there are differences between using Instagram Live for fun and simple purposes and using Instagram Live for business purposes. If you want to use this very useful tool for your business, you need to do a bit more than you do by going Live just for fun.
You need to prepare first. You should have a goal, you should have a clear idea about what you want to show in front of an audience. You must have the content prepared and well structured, and there is certainly no harm in doing some practice before going live. We mentioned earlier, there are no retakes on Instagram Live, so you don’t want your broadcast to be a complete failure.
If you have a business, small or big, and you want people to hear and know about your brand, products or whatever business you might have, then we suggest starting using Instagram Live, as soon as possible!