Email spoofing is a common way that cybercriminals can deceive people. It occurs when a scammer takes a legitimate email address, and the content in the email looks like it comes from an authentic sender. For example, sometimes businesses will send out marketing emails to customers containing rogue links or malware.
When you open the email, it appears as if you are opening an email from your bank or favourite retailer. More often than not, these emails look authentic because the scammer has taken the time to steal someone’s identity and mimic their email formatting.
Email validation services can help you by making sure all of your messages are coming from verified domains. These services will check every email address for potential threats before they reach your inbox. They also provide more benefits than just spam protection. Read on to learn about some of the advantages of using an email validation service.
What Is Email Validation?
Email validation is a service that provides email authentication and more. Email validation services verify the identity of an individual or business before a message is sent. This prevents spoofing and keeps your inbox safe from harmful messages.
Some companies will use email validation services to confirm each customer’s identity before any communications are sent out. This process helps ensure that they’re not sending messages to spam filters or inadvertently marketing to people who don’t want to receive these messages.
Email validation also protects you from malicious emails like phishing scams and spear-phishing attacks. These often take place when a scammer sends out fake messages in order to get sensitive information like passwords and bank account details.
These types of scams can be hard to spot because they often mimic authentic company correspondence and sometimes even use real company logos and branding materials. But with email validation, you can safely identify all emails that come from your trusted contacts while protecting yourself from these dangerous messages.
Why You Need an Email Validation Service
Email spoofing is a common way to distribute malware and scam recipients. It can also be used to distribute high volumes of spam emails. Email validation services, like Return Path, will help you avoid this problem by checking every email address for potential threats before they reach your inbox.
In addition to protecting against spam and malicious emails, email validation services also provide other benefits. For example, if you have a customer who’s been unsubscribed from your mailing list or opted out of getting emails from you, the service will automatically remove them from the mailing list so that they no longer receive any of your messages.
Another great benefit is that it provides a sender score. The sender score is a number between 1-100 that shows how likely an email address is to engage with your advertisements or marketing campaigns. You can use this information to make smarter decisions about where and how much to spend on advertising.