Promotional products are a great way to get your brand message into the market. For sports brands, this is important for creating awareness around club names and providing merchandise for loyal fans. There is a host of sports merchandise available which is suited to a range of branding activities. You can also use these products in sponsorship marketing and introducing a sports brand into the corporate world.
With the choice of merchandise out there, here are some top picks if you’re looking to promote a sports brand.
1. Branded sports clothing
One of the best ways to promote a sports brand is via printed clothing. It is one of the most useful merchandise products as people can wear it and show off your brand subconsciously. These products are great for selling at events and giving away as freebies, and they provide plenty of exposure. Popular branded clothing items include t-shirts, sweatshirts, and hats.
2. Branded sports bottles
Another item synonymous with sports is a water bottle. This inexpensive merchandise product is ideal for logos and branding messages and can be made in different colors and styles to accommodate your marketing strategy. Water bottles are another item utilized every day, so your sports logo will be exposed in many locations.
3. Branded sports bags
Bags come in all shapes and sizes and make a great addition to sports merchandise. In addition, branding companies such as Anthem Branding can help you choose suitable products that can be sold or used for giveaways. Top merchandise products include drawstring bags and holdall style carriers. These products can be easily printed on and are available in numerous colors to match your team insignia.
4. Custom keyrings
A keyring is one of the most affordable and popular options for merchandise. This small yet impactful product is easy to personalize and makes a great addition to your sports team shop. Keyrings are also perfect for free gifting at events and corporate showcases. Another benefit of keyrings is that they can be made to your specific requirements. For example, if you are a football club, keyrings can resemble the team’s shirts.
5. Personalized sports balls
This merchandise product is particularly successful for marketing any sports that involve balls. For example, football, basketball, rugby, and golf teams, plus many more, use this style of merchandise within ranges. Fans love having a slice of nostalgia, and a sports ball provides this.
Fun and quirky sports merchandise
If you are looking for a few unique items to add to the sports merchandise roster, then opt for some cheap and fun products. Items such as small balls, whistles, frisbees, and inflatables are a great way to showcase your team branding. Plus, they are perfect for giveaways and promotional events.
These are just a few of the best merchandise products for sports brands. With the help of a branding and printing agency, you will find a host of suitable products that will expose your team to new audiences.