There’s more to social media than putting out a 280-character tweet every other day or linking to your latest blog on Facebook. If you really want your social signals to resonate, you need to come up with a solid strategy and put the hours in.
The best way to ensure your social media presence is being felt by the right people is to draw upon the expertise of a social media marketing agency, but there are a few things you can do yourself to help supercharge your social media marketing.
Make sure your social strategy compliments your overall marketing strategy
Alignment is all important in marketing – sending out mixed messages can be a disaster for your brand. That’s why you need to make sure your social strategy compliments and feeds into your overall marketing strategy, in terms of messaging, imagery and tone of voice. Even if you’re replying to customers on social, you should always have your brand’s tone of voice in mind.
When using social media to drive traffic to your website and generate sales, make sure you set up sufficient tracking and analytics to attribute leads to the right source and ensure your strategy compliments the wider strategy.
Communicate with customers
When your marketing strategy KPIs are sales-based, it can be all too tempting to use social media solely for lead generation, which means your feed will quickly be made up of nothing but sales listings – not what people want to see on their social channels.
So leverage the unique communication opportunity social media presents, by actually listening and talking to your customers – it’s a sure fire way to supercharge engagement, follows/likes, and brand awareness. All of which can be invaluable to your marketing strategy.
Embrace tools and technology
The best marketing strategies are data-driven, so make sure you make full use of the range of social media listening and monitoring tools available to help hone your strategy.
Now is also the time to embrace chatbots – people need 24/7 assistance, but it’s expensive to have the phones and social channels staffed outside of normal office hours. Artificial Intelligence (AI) offers a solution though – not only can chatbots be on demand every hour of every day, but the more they’re used and interact with customers, the more they learn and the better they become.
Why should you spend time on social media marketing?
Social media has revolutionised marketing – although you may need to employ paid media to gain real traction for certain campaigns, it’s essentially a free marketing tool with a limitless reach. And the reason you need to spend time crafting your messages is largely because it can help bring the following benefits:
- Improved brand awareness
- Grow a larger audience
- Connect better with that audience
- Increased traffic to your website.
- Generate leads more effectively and efficiently
- Make more sales and profit
Make sure that supercharging your social media is part of your marketing strategy for 2021.