With the age of the Internet nowadays, more and more customers are relying on Google and other major search engines to obtain information about something. This includes looking for moving companies for their upcoming move. But when they begin the search, they tend to contact the first few options they get and base their selection on the given options.
That’s why if you’re running a relocation business and you don’t have high search engine ranking, then you may find it difficult to boost your online presence and turn visitors to loyal customers. This is where the whole concept of search engine optimization (SEO). It’s the process of optimizing a website in order to rank it highly on the search engine results page. This means that the higher ranking you have, the more organic traffic you can receive.
Thus, if you’re a startup moving company, below are some SEO tips you should keep in mind from the get-go:
1. Pick Your Keywords Properly
If you want your target customers to recognize you as one of the best relocation companies, then you should choose your keywords wisely as part of your SEO strategy. Typically, your keywords can help people find your business easily and quickly. Thus, if you use relevant keywords in your site, you can increase the chances of getting your business found on the first page of the search results.
To get started with the keyword selection, make sure you’re aware of the difference between short-tail and long-tail keywords and how your website can benefit from them. In most cases, a short-tail keyword is the one that contains only one to two words, and a long-tail keyword has three or more words.
However, if you want your site to specifically appear in more relevant search slides, then it’s best to utilize long-tail keywords. For example, if you’re operating the company in Manhattan, you can optimize your website with keywords like “Manhattan movers” to achieve better results.
2. Create A Great Website Design
Another SEO tip for moving companies is having a great website design. When you have an exceptional web design, you’ll be able to attract more users to visit your website, browse through the pages, and be encouraged to take action.
So, in order to make this happen, your site should be appealing and reflect your brand in terms of the essential elements such as colors, logo, fonts, and many more. Also, make sure the theme is consistent across your web pages for easy viewing and the site should have easy navigation features to provide amazing user experience.
When it comes to your site speed, make sure all the pages will load within three seconds to avoid the possibility of losing your customers to your competition online. Lastly, don’t forget to have your images optimized to ensure a fast loading speed and make your site mobile-friendly.
3. Produce High-Quality Content
When it comes to search engine optimization, you should also pay attention to creating high-quality content for your website. If your site is filled with good content, you’ll eventually have a high search engine ranking. Thus, it can be an excellent idea to provide content that’s useful and relevant to your target customers.
Aside from the information about your moving services, you can add a blog section that talks about your movers’ experiences, their tips for a hassle-free relocation, to-do lists, and a lot more. Generally, customers will become more interested to do business with you if you’re able to establish your company as an authority in the moving industry. And in order to do this, you should produce quality content for your users in the following manner:
In addition, when creating website content, be sure it’s readable, necessary, and useful to your users. That way, you can get the most out of its benefits to your website and SEO efforts.
4. Have A Google My Business Listin
In terms of SEO, it’s also essential to focus on local searches to improve your online presence and drive more traffic to your website. You can do this by creating your Google My Business listing by sharing relevant company information with your customers. It’s a great tool that you can use to get your moving company in front of many customers. That’s because having a Google My Business listing means you can take advantage of location-specific searches.
For example, if a customer types moving company near me or Movers NYC or wherever you may be located, your Google My Business listing will appear on the search engine results page. In most cases, “near me or local searches” can be effective in generating web traffic and new customers. Thus, when you have this kind of listing, the customers may be able to contact your moving business anytime soon.
The Bottom Line
As you can see, there are plenty of SEO practices that you can make use to help your relocation company ahead of the competition. Since your website provides a first impression about your business, you need to optimize it so you can take advantage of its benefits. By following the tips mentioned above, you can help your search engine rankings by making your website more user-friendly.