Customer behavior transforms unpredictably. From year to year, user trends evolve and move far ahead from where they were in the previous year. For example, when short text messages in real-time were the biggest trend, Twitter was the largest social media platform.
But when the trend shifted to images, Instagram took over. Slowly YouTube and even Facebook have taken over as online video platforms.
However, 2020 has been a roller coaster. From staying on social media all day to looking for new ways to stay connected digitally, to brands taking experiences online, trends have changed every week.
The one thing that remains constant in all these changes is the role of Google and other search engines. Even the best ad will be completely useless if your target audience can’t see it.
According to Internet live stats, Google processes about 3.5 billion searches per day based on last year’s data.
This is why before you start executing social media strategies and website plans, make sure your SEO strategy is flawless and helps you get discovered. Also, make sure this as well when you take a help of any SEO company who is expert and deliver flawless results, helps you in achieving the growth of your website on search engines.
What Are Black Hat and White Hat SEO?
Black hat SEO refers to techniques that can get you a good ranking very quickly. Black hat techniques show results very fast, but you can get penalized by the search engine if you are discovered doing so. This is bound to happen sooner or later and will negatively impact your ranking in the long run.
Some examples of black hat SEO techniques are white text keywords against a white background, multiple uses of keywords as spam in order to boost reach, content duplication, and click bait content.
On the other hand, white hat SEO techniques give long-lasting results that will not only sustain your brand but also help you grow.
Many factors affect how well you rank on search engines. Here are some white hat SEO techniques that can help your business grow, keep you ahead of the curve, and keep you ranking high for a more extended period.
Use keywords logically
Keywords are the building blocks of all SEO strategies. Careful analysis and use of keywords will help significantly improve your ranking on search engines. The use of relevant keywords can make it easy for search engines to find your website, understand your business, and show it to other audiences.
Once you understand what your customers want, where they are in their user journey, and how your business solution can help them, you need to find a way to reach out to them. In many ways, SEO is the first interaction a potential customer has with your business.
Increase web page loading speed
If your website takes more than 3 seconds to load, over 50% of website visitors are likely to drop off. This increases your bounce rate and negatively impacts your page’s SEO ranking.
Google offers many free tools to show you how to increase your website’s loading speed and reduce your bounce rate. This helps you create a better experience for your customers, reduce your bounce rate, and as a result, improve your ranking.
Audit your website
There are many elements within each page of each website. Every single element plays a role in getting your website to rank on search engines. These elements include alt text, Meta descriptions, keywords, website loading speed etc.
A key goal of white hat SEO techniques is to identify opportunities for improvement within your existing website. This is done through a process of auditing that points out the areas of improvement within each page. To audit your website, analyze published pages, and see how optimized they are for their respective keywords. You also need to assess your website’s structure and build to ensure all the pieces are in their places.
More and more users are switching to mobile devices to access websites. If your business website is not customized for mobile, it impacts user experience and affects ranking negatively. Hence it’s a good idea to customize your business for mobile users in order to boost your SEO ranking. SEO companies in Delhi or in any other parts of the country know how white hat SEO techniques work and make sure your website ranks high on all search engines.
Make your website easy to use
User experience design is everything. If a user has a great experience with your website and doesn’t have to keep guessing which tab takes them where there are higher chances that the user will come back to your website multiple times. This will greatly boost your website ranking.
White hat SEO techniques work to keep your website very easy for search engines to go through. They make sure you are easy to discover and set you apart by building recall value. Once you identify the right techniques for your business, you are on your way to getting discovered every day.